I had one of those Monday mornings.

It was raining. It was cold. I wasn't feeling 100%. I nearly knocked the microphone over before I'd even started recording.

And then there was the bigger problem:

What the hell am I going to talk about today?

Followed very quickly by:

What's the point anyway?

I've been trying to become more consistent with my podcast and content. I've been showing up more regularly.

But there hasn't suddenly been an influx of subscribers.

My audience hasn't exploded.

Nobody is banging down my door because I've managed to be consistent for a couple of weeks.

And that's when I realised I'd reached a very familiar point.

The point where I usually stop.

The stop-start cycle

I've done this in business for years.

Things get quiet and suddenly it's:

We need more clients.

So I spring into action.

Marketing. Facebook. Emails. Posts. Offers. Whatever I think might get things moving.

And quite often, it works.

People come in. Business picks up. I get busy.

So I stop doing the things that brought them in.

Eventually numbers naturally drop again and suddenly...

We need more clients.

And off we go again.

Start. Stop. Start. Stop.

The sensible answer is obvious.

Keep doing a small amount consistently.

I know that.

You probably know that.

Which raises a much more interesting question:

Why don't we do the things we know we should do?

Knowing isn't the same as doing

I see exactly the same thing in health.

Someone comes to see me and knows they should move more.

They know they should do their exercises.

They know drinking more water, eating better, getting stronger or moving regularly would probably help.

Knowing isn't usually the problem.

Doing it consistently is.

That's why I've changed the way I approach exercise with many of my physio clients.

Instead of automatically saying:

"Do these exercises three times a day, three sets of ten..."

I'd rather ask:

What can you actually commit to?

Maybe it's one exercise once a day.

Maybe it's stretching while you're sitting at your desk.

Maybe it's standing whenever the phone rings.

Maybe you genuinely prefer a structured 20-minute program.

The best plan isn't necessarily the perfect plan.

It's the one you will actually do.

And I've realised I need to apply exactly the same thinking to myself and my business.

We want evidence that it's working

I think this is where it gets particularly difficult.

We put effort in and naturally want something back.

I made the podcast — did anyone listen?

I wrote the post — did anyone comment?

I sent the email — did anyone click?

I launched the offer — did anyone buy?

When the answer is seemingly no, continuing to put effort into it becomes much harder.

Our brain starts offering alternatives.

Maybe this isn't working.

Maybe I need a different strategy.

Maybe I need another platform.

Maybe I need another product.

Maybe I should just stop.

Sometimes we absolutely do need to change direction.

But sometimes we haven't actually been doing something long enough to know whether it works.

Nobody can choose you if they don't know you exist

This was probably my biggest reminder this week.

If I want my business to grow, more people need to know what I do.

Not everyone who sees my content will be interested.

Not everyone who is interested will investigate further.

Not everyone who investigates further will choose to work with me.

And that's okay.

I'm not trying to make everybody like me.

I'm not trying to convince everybody they need what I offer.

I'm trying to make it possible for the right person to find me and think:

"I like how she thinks."

"That's exactly how I've been feeling."

"Maybe she can help me."

But that connection can't happen if I continually disappear.

So perhaps the question isn't "Is this working?"

Perhaps it's:

Am I prepared to keep doing this long enough to find out?

That's a slightly uncomfortable question for me.

Because I have big ideas.

I know where I'd like my businesses to go.

I want more financial independence.

I want to create security for my family.

I'd love to build something significant.

But I can't want the end result while continually opting out of the boring little actions required to get there.

And that doesn't mean I suddenly have to become the world's most organised person.

It might simply mean:

One podcast a week.

One newsletter a week.

Keep talking to people.

Keep making the offer.

Keep looking at what's working.

Keep going.

Not perfectly.

Consistently enough.

What happens if you stop?

This is the question I'm asking myself now.

Because I know my pattern.

I could stop.

I could decide nobody's listening and therefore there's no point.

I could disappear for six months.

But what happens then?

Six months from now I'll probably decide I still want the same things.

And I'll have to start again.

Back at Day One.

I'd rather find out what happens if, this time, I don't stop.

So if you're building something at the moment — a business, your health, a career, an idea or something completely different — perhaps that's the question for this week:

What could happen if you stopped starting over and simply kept going?

Not perfectly.

Not obsessively.

Just consistently enough to give what you're building a chance to work.

☕ Chaos, Coffee & Clarity with Saree

Finding the missing piece in business, health and life — usually over coffee.

Listen to the full episode on Spotify - https://open.spotify.com/episode/0GkMvbBd4Y0NBwITYIIKZA?si=h4xzHGpXRVWGCx48mP-qlw